STRATEGIC PLANNING PROCESS Essay Example | Topics and Well Written Essays - 3250 words

Vital PLANNING PROCESS - Essay Example Fundamentally, the abbreviation SWOT represents qualities (S), shortcomings (W) which are inward factors while then again the outer natural components are viewed as either openings (O) or dangers (T). SWOT investigation depends on the presumption that a powerful methodology gets from a solid match between an organisation’s asset abilities and its outside circumstance (Thompson and Strickland 2001 as refered to in Rossouw and Kruger 2003:17). For this situation, a solid match will imply that the shortcomings of an association and the dangers of nature are limited while the association makes the best of the qualities inside it and the open doors in the earth. The significant quality for Etihad Airways is that it has gifted workers who originate from different social foundations. It is basic that the association should outfit on this quality since it is worried about growing its tasks to various topographical areas. Workers with a various social foundation can decidedly react to the requirements and interests of the individuals who additionally hail from various pieces of the globe where they likewise have their own social qualities. The other quality is that Etihad has a previously settled market particularly in the United Arab Emirates and this gives it an upper hand in that it just tries to reinforce its activities from a previously settled market. Entering new markets won't be that difficult given this is a set up element in the carrier business. In any case, respectable as the possibility of extension may sound, the primary shortcoming defying Etihad Airways is that it regularly needs more working funding to meet its prerequisites. So as to keep away from the contenders to increase a preferred position, Etihad should enhance making enough capital so as to continue its drive to grow its tasks. New planes would should be purchased in order to adequately expand course utility which is